[av_heading heading=’References‘ tag=’h2′ link_apply=“ link=’manually,http://‘ link_target=“ style=’blockquote modern-quote‘ size=“ subheading_active=“ subheading_size=’15‘ margin=“ padding=’10‘ color=’custom-color-heading‘ custom_font=’#1ad2bb‘ custom_class=“ id=“ admin_preview_bg=“ av-desktop-hide=“ av-medium-hide=“ av-small-hide=“ av-mini-hide=“ av-medium-font-size-title=“ av-small-font-size-title=“ av-mini-font-size-title=“ av-medium-font-size=“ av-small-font-size=“ av-mini-font-size=“ av_uid=’av-az5h8′][/av_heading]
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/Zeal_Logo-2.png‘ attachment=’264′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product Design & UX Lead
Interim Head of UX for the two brands LOTTO24 and Tipp24, Product Design to increase customer engagement with smart personalization techniques and for the new design system/component library in the background
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/dmtech_Logo.png‘ attachment=’250′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product & UX Coaching
Product Coaching and Discovery Coaching for several dmTech product initiatives (e.g. predictive recommendations) and introducing UX and Discovery as new discipline to the organization
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/Eventimsports_Logo-1.png‘ attachment=’256′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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New Product Design for the Product Suite
New modular product concept and product design for a complete redesign of the EventimSports product suite. Development of a central design system for all products of the product suite.
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/paybyphone_Logo-1.png‘ attachment=’261′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product Design & Product Workshops
New product concept with map navigation approach for the parking app travipay (now paybyphone). Product Team Workshops for improving Product Discovery and User Research practice.
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/Lichtblick_Logo.png‘ attachment=’262′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product Coaching
Product Team Coaching for an Innovation Team focusing on the evaluation and development of new technologies to enhance the LichtBlick core business.
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/OTTO_Logo.png‘ attachment=’263′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product Design & UX Coaching
Concept for the inhouse Product Discovery school, several UX workshops and training, development of the new pattern library for the new OTTO shop.
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/rbi_Logo.png‘ attachment=’265′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product Coaching & Product Workshops
Providing a central product academy focusing on product discovery, dedicated product discovery coaching for new product initiatives e.g. for Accuity.
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/academics_Logo.png‘ attachment=’267′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product Workshops & Persona Development
Product vision, persona and user journey development for the academics relaunch.
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/scoyo_Logo.png‘ attachment=’266′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product vision & Product Design
Product vision, concept and user testing for a new scoyo product focusing on supporting parents.
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/XING_Logo.png‘ attachment=’268′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product Design & UX Testing
Product vision, concept and user testing for a XING research & development project „The XING of the future“.
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[av_image src=’https://inkenpetersen.com/wp-content/uploads/2020/10/MM_Logo.png‘ attachment=’269′ attachment_size=’full‘ align=’center‘ styling=“ hover=“ link=“ target=“ caption=“ font_size=“ appearance=“ overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff‘ copyright=“ animation=’no-animation‘ av_uid=’av-keu0w81u‘ id=“ custom_class=“ admin_preview_bg=“][/av_image]
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Product Coaching & Workshops
Supporting new business initiatives in the organization with product workshops and product coaching.
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